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Forget want ads and recruiters. Bruce MacEwen has a new approach to job hunting: blogging. Last month, MacEwen, a lawyer and legal consultant based in New York City, launched his own Web log. Dubbed “Adam Smith, Esq.” after the renowned economist of the 18th century, his blog is devoted to the economics of law firms. MacEwen writes catchy synopses for a variety of articles, with links to each of them. “My motive is to increase my visibility among people interested in the management of big firms,” said MacEwen, who hopes one day to be an executive director at an AmLaw 100 firm. MacEwen said he also wanted to carve out a niche in the blogosphere and picked a topic he felt wasn’t covered by other bloggers. Given the overwhelming number of legal blogs out there, how does one writer get recognized? Bloggers gather a following by word of mouth, which intensifies as their blogs get listed on other people’s directories. MacEwen contacted legal bloggers he admired when he was putting together his blog, which can be found at www.adamsmithesq.com/blog. And some of them posted favorable reviews of his site when it launched. “The legal blog community is pretty tightly knit and courteous,” he said. While it can be difficult to find a particular blog, the legal community has its own directory, dailywhirl.com, which lists more than 100 Web logs. The lineup includes blogs by intellectual property professors Lawrence Lessig, of Stanford Law School, and Eugene Volokh, of UCLA School of Law. There’s also The 10b-5 Daily, a securities litigation blog hosted by Lyle Roberts, a partner in Wilson Sonsini Goodrich & Rosati’s Reston, Va., office. Michael O’Sullivan, a partner at Los Angeles-based Munger, Tolles & Olson, runs Corp Law Blog, and Washington, D.C.’s Goldstein & Howe publishes Scotusblog, which focuses on the U.S. Supreme Court. As a newcomer, MacEwen hasn’t developed marquee status in the blogosphere. Nor has he gotten any job offers yet. But he’s optimistic. “In the blog world it’s all about quality and reputation,” he said.

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