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The Playboy bunny hopped out of the nation's largest appellate court Wednesday with a ruling that could put a wrinkle in an Internet advertising business model. The 9th Circuit, ruling in Playboy Enterprises v. Netscape Communications, found that search engines are barred from displaying advertising related to trademarked search terms. In other words, you can't point customers in the direction of one company if they're searching for another.
January 15, 2004 at 12:00 AM
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The original version of this story was published on Law.Com
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