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Lawyers spent $311.3 million on TV commercials in 2002, a 75 percent increase from 1999. And those ads have come a long way from the old days of quirky, amateurish productions. Today, commercials by subject are available for any interested law firm to purchase, and a broader range of lawyers see in television a way to find clients and get the word out about cases and settlements. "It's still frowned upon by a lot of lawyers, but the attitudes are changing," says attorney William Berg.
September 03, 2003 at 12:00 AM
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The original version of this story was published on Law.Com
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