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With a famous brand demanded around the world, Nike has decided to take an innovative approach to trademark enforcement by tailoring its tactics to fit the specific customs of different countries like China and Vietnam. According to general counsel James Carter, Nike has developed a network of local lawyers and investigators to help it navigate each system.
April 23, 2003 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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