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Since 1963, Weight Watchers has been telling people how to take off those extra pounds. Market saturation is so complete that 97 percent of U.S. women know the brand, the company reports. But eternal vigilance is the price of fame. "Don't mess with our trademark," GC Robert Hollweg warns those who would poach the Weight Watchers name.
March 31, 2003 at 12:00 AM
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The original version of this story was published on Law.Com
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