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During the past 10 years, more and more law firms around the country have set up affiliated businesses in such areas as public relations, government lobbying, private investigations, investment advice and economic analysis of litigation damages. Now a small investment firm from Westboro, Mass., wants to make it easier than ever for a law firm to enter a new line of business. Atlantic Financial Inc. aims to help law firms create and operate securities trading companies. Atlantic has recently helped the 70-attorney firm of Bowditch and Dewey in Worcester, Mass., set up an affiliated investment research and trading firm named B&D Advisors. And Atlantic is currently in discussions with a dozen other firms around the country about setting up similar affiliates. “This was in some respects a response to what our clients were looking for,” said Robert Longden, managing partner of Bowditch and Dewey. The firm has a substantial trust and estate department, which manages more than $250 million in trust assets, but clients frequently asked the firm to manage more than just trusts, he said. “Many times clients have asked us if we could deal with individual accounts and retirement accounts, but we couldn’t because we could only manage the trust accounts as fiduciaries,” said Longden. So the firm worked with Atlantic to launch B&D Advisors. B&D has a small staff: three partners from Bowditch along with several of the law firm’s support staff. All three partners and one of the support staff have become licensed through the National Association of Securities Dealers as Series 7, general securities representatives, which allows them, in essence, to act as stockbrokers. B&D is an investment advisor registered with the commonwealth of Massachusetts, which allows the business to provide investment advice. B&D remains closely connected with Atlantic Financial. “It’s an ongoing partnership,” said Bruce Fenton, Atlantic’s president. “We go in at least once a week. We actively support them with clients and NASD compliance, and we provide lots of sales and marketing support.” It is not, however, an equal partnership. “We’re the home office for them,” said Fenton, who explained that his firm will receive 50 percent of the clearing and transaction fees. “We’re the office of supervisory jurisdiction for them. We hold all their licenses.” NOT ‘REVOLUTIONARY’ Not so long ago, many in the legal profession would have been shocked by the idea of a law firm opening up an affiliated investment business. But no longer. “This is not a revolutionary concept,” said George Kulman, the American Bar Association’s ethics counsel. “It has been a good 10-12 years since law firms have decided they want to operate ancillary businesses.” “Firms are in all kinds of businesses now, so it isn’t all that shocking that one would set up a subsidiary to go into securities trading,” said Professor Thomas Morgan of George Washington University Law School in Washington, D.C., who played a key role in writing the ABA’s rule on law firms and affiliated businesses. “Most states say that you have to follow all the rules of professional conduct if you want to do this, but the rules don’t prohibit this.” Six states, including Massachusetts, have adopted Rule 5.7 of ABA Model Rules of Professional Conduct, which imposes an additional requirement on firms going into ancillary businesses: When a client might not be clear that the services being provided are not legal services, the lawyers involved have to deliver the non-legal services with all the protections of the model rules (e.g., they will have to protect all information as confidential). In order to avoid this obligation, the lawyers would need to clearly inform the client that the services being provided are not legal advice. Running an investment business doesn’t seem to pose any inherent ethics problem, according to Morgan. But he said, “If the firm starts steering clients to invest in other clients, or if the firm takes an unusually high fee for this service, there are all kinds of ways that this can be overreaching.” Atlantic, which has been in business since December 1994, became interested in setting up law firm affiliates several years ago. It took a long time to create B&D because the attorneys at Bowditch wanted to make sure all the possible bugs were ironed out before proceeding. But Atlantic expects things will move more swiftly in the future. Atlantic has spoken with about 20 law firms about setting up securities trading affiliates, and is currently in discussions with 12 firms in Boston; Hartford, Conn.; New York; and Providence, R.I. Within several years, Atlantic plans to expand its program to other cities. “Mid- to large-sized firms are the ones who would benefit from this the most,” said Fenton — particularly firms that do a significant amount of work on estate planning or employment law. Such firms have also expressed the greatest interest in this, Fenton said. But he added that the program might also be appropriate for small firms that have niche practices. While a press release from Atlantic said B&D became the first law firm affiliate licensed to sell securities, apparently that is not the case. The two-person law firm of Cohen & Burnett in McLean, Va., has a four-year old affiliated business — Legacy Analytics — that provides investment advice and has members who are licensed NASD brokers. And the businesses’ head partner, I. Mark Cohen, thinks there are several other small law firms offering the same type of affiliated service. HOW IT WORKS When one of B&D’s staff wants to buy or sell a security, the order goes through Atlantic. Atlantic, in turn, offers securities through Cantella & Co., which is a registered broker/dealer. And Cantella clears through National Financial Services Corp., a Fidelity Investments company. The assets of B&D’s clients are held by National Financial. Thus the safety of these assets does not depend on the financial condition of B&D or Atlantic, but on National Financial and its insurers. Atlantic also provides the attorneys at B&D with a lot of help in making investment decisions. Atlantic’s Web site puts it this way: “Registered attorneys are…encouraged to defer the actual day-to-day investment decisions to qualified experts, such as the many mutual fund companies and money management firms who work with Atlantic Financial. This relieves the registered attorney from the responsibility of actually picking individual investments and making judgments about the economy and financial markets.” Even with Atlantic’s assistance, however, the Bowditch attorneys who work at B&D are finding it isn’t easy to juggle two different businesses. “It has cut into the time we have to practice law,” said Longden. “I wish there were more hours in the day.” For now, at least, B&D seems to be making some clients happy. The business has gotten more than 50 clients since it opened its doors in early September, according to Michael Brockelman, a Bowditch partner who also works at B&D. “We’ve had a very, very enthusiastic response from our [law firm] clients,” said Longden. And he adds that B&D has also attracted customers who were not previously clients of the law firm.

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