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Here IP Worldwidecelebrates the durability of firms that do all IP, all the time. The editors of IP Worldwideasked the 50 largest corporations in the world, as defined by Fortunemagazine, to name the firms they use for trademark prosecution and litigation. Although a large firm, Houston’s Baker Botts, came out on top, smaller specialty firms are winning plenty of work from these blue-chip corporations. Three of the top-ranking firms are specialty shops: Boston-based Fish & Richardson; Finnegan, Henderson, Farabow, Garrett & Dunner of Washington, D.C. and New York’s Fross Zelnick Lehrman & Zissu. The second-ranked firm in the litigation category, after Baker Botts, is a seven-lawyer firm in Salt Lake City: Howard, Phillips & Andersen. Four automakers — Ford Motor Co., General Motors, Honda Motor and Volkswagen — selected the firm, which also tied for fourth overall. (The overall list ranks firms based on how many times a firm was mentioned for either litigation or prosecution or both by a company.) A decade ago, name partner Gregory Phillips was representing Porsche Cars North America in trademark matters because the company was trying to preserve cash, and his rates were cheap — $125 an hour at the time. In the late 1990s Phillips tried a new trick to go after cybersquatters. He filed suit against more than 100 variants of porsche.com. In an in remaction, he brought suit against the names themselves rather than their owners, who were not all based in the United States. A federal judge dismissed the case, but shortly thereafter Congress changed the law to make it easier to bring similar cases against cybersquatters. Phillips’ legal maneuvers won recognition, and other automakers began sending their work to Salt Lake City. “I’m surprised as anyone to be practicing in the mountains for these clients,” he says. Don’t be too surprised. Phillips is a 1985 magna cum laude graduate of Harvard Law School who followed Professor Arthur Miller’s advice that IP was the place to be. When it comes to protecting their brands, companies follow the talent. Baker Botts’ success, for example, traces in part back to its 1997 acquisition of New York’s Brumbaugh, Graves, Donohue & Raymond, an IP firm. Baker Botts picked up important new Brumbaugh Graves trademark clients, like MasterCard International Inc. and L’Or�al, and was able to win trademark work from existing clients like Dell Computer Corp. Baker Botts is not holier than thou about its trademark work. It is defending Gator Corp., the company responsible for those annoying pop-up Web ads, in a trademark and copyright suit with publishers. “We represent both plaintiffs and defendants,” partner Russell Falconer says unapologetically. Related chart: Trademark Counsel for the Global 50

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