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Atlanta-based Smith, Gambrell & Russell has gone where no law firm has gone before. It has launched its own magazine, called Leaders . At a cost of $20,000 per quarterly issue, the four-color, glossy magazine is a hefty marketing investment. But its editor in chief, Terry Ferraro Schwartz -- who's a securities lawyer by day -- said her firm's foray into the publishing industry already is proving its worth.
October 14, 2002 at 12:00 AM
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The original version of this story was published on Law.Com
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