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"It's hard for attorneys to make the transition," says Leah Guggenheimer of the tricky business of switching from associate to law firm marketing and public relations. "For one thing, you see a lot of 'J.D.s need not apply' in the ads." But it can be done -- and now there's even a network, called Law Firm Media Professionals, to provide support and strategy (and a safe place to vent) for law firm media relations types.
September 17, 2002 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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