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“Every presentation is a performance,” advises Brian Callaghan, a public speaking consultant for law firms and corporations. In his own recent performance for associates at Shearman & Sterling, he offered 10 tips for young lawyers who want to be more effective oral communicators: � Everyone is tuned to the same frequency: WII-FM, or “What’s In It For Me?” Forget your needs. Meet your listeners’ needs. � Mind your opening remarks. People take about 30 seconds to decide if they will pay attention to you. � Limit your presentation to three forcefully articulated themes. � Too much information may cause your presentation to sink like a stone. Less is more. � Vary the volume and speed of your talk. � Do not open your mouth until you know what you will say, and speech fillers — “um” and “like” and “ah” and “whatever” — will go away. � Make eye contact to connect with your audience rather than merely talking at your audience. � Use your hands. Gestures lead naturally to eye contact, and help give energy to your talk. � Take center stage for yourself. Use visual aids strategically and sparingly. Less is more. � Smiling is not silly. Smiling projects authority.

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