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Toys “R” Us, Inc. Paramus, N.J. Mascot: Geoffrey the Giraffe Chairman: Michael Goldstein President and CEO: John Eyler EVP, GC, and Corporate Secretary: Christopher Kay Employees: 76,000 Sales (2000): $11.9 billion Market Cap: $5.1 billion Description: Founded 1948. Sells toys, games, sporting goods, and software at a total of more than 1,500 stores, through its Web site (with partner Amazon.com serving as distributor) and by catalog. The stores include about 700 Toys “R” Us locations. Children’s clothes are sold in approximately 200 Kids “R” Us stores. About 140 Babies “R” Us stores sell infant/toddler apparel, furniture, and feeding supplies. Educational toys sold at about 40 Imaginarium stores. Overseas operations in Canada, Europe, and Japan. Biggest Competitor, Clicks: eToys, Inc. (which as of press time had laid off 60 percent of its employees) Biggest Competitor, Bricks: Wal-Mart Stores, Inc.

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