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Those in the European Union favor the rights of consumers. Therefore, before engaging in e-commerce in multiple jurisdictions, companies should carefully analyze a number of factors, including: 1. the physical and electronic location(s) of the company and its intended consumers; 2. the intended jurisdictional focus of the business, and the location of suppliers and vendors; 3. the nature of the parties involved; 4. the nature of the electronic communications and commerce; 5. the assets and people on the ground in potential jurisdictions; 6. the countries and laws with which the company deals in its “real world” business; 7. the extent to which content alone, rather than transactional activity, may violate international laws; 8. the possible application of advertising, consumer protection, payments and financial services, product liability, hazardous materials, medical and pharmaceutical, data protection, tax, intellectual property, and export-import laws; 9. the cost of compliance; 10. the existence of enforcement mechanisms; 11. the extent to which appropriate disclaimers, disclosures, screening mechanisms, and filtering tools may be effectively implemented; 12. the ability to create customized sites for individual countries; and 13. the company’s comfort level.

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