Peter M. Eichler may consider himself an international business lawyer who got into trademark law by accident, but as head of Oakland, Calif.-based Crosby Heafey Roach & May's trademark department, he is in the catbird seat. Eichler has protected Star Wars, Tarzan, Barbie, Zorro and Star Trek from international pirates. He also helped bring Famous Amos Chocolate Chip Cookies to Southeast Asia and Alf to Germany.
September 26, 2001 at 12:00 AM
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The original version of this story was published on Law.Com
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