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After Linda DeMartino decided she didn’t want to represent Holland & Knight any more, Edelman Public Relations Worldwide — and other top Miami media mavens – jumped at the chance. Edelman’s Miami office last week won the contract to do public relations for Holland’s South Florida offices. The PR firm was one of several leading Miami media spinmeisters contacted by Holland three weeks ago and asked to apply. Edelman beat out Wragg & Casas, Famcor and Fleishman Hillard. Holland managers invited its lawyers in the Fort Lauderdale and Miami offices to sit in on meetings with the finalists. Janet Maizner, general manager of Edelman’s Miami office, says it’s too early to say how much the contract with Holland is worth or what work will be involved. “The details are still being worked out,” she says. Edelman currently counts Terremark, Eckerd Corp. and Harris Corp. as South Florida clients. But Holland & Knight is its first law firm client. That was a strong selling point with Holland & Knight, which, like many law firms, wants to be its PR firm’s only legal client to avoid conflicts, says Holland spokeswoman Karen Schoening. Edelman’s Alec Rosen will be the point man for the Holland account. DeMartino, the president of Linda DeMartino Public Relations Inc. of Coral Gables, Fla., recently announced that, after eight years of representing Holland in South Florida, she decided to pull out. She told the Daily Business Review that while she’ll miss working for Holland, lawyers sometimes can be unreasonably demanding because they don’t understand how the news media operate. Schoening says she was “shocked and disappointed” by DeMartino’s comments, having thought the relationship between the two was friendly. In light of DeMartino’s complaints, is Maizner worried about dealing with Holland & Knight and lawyers in general? “I’ll reserve my comments,” she says.

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