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Ten years after Joan Cergol became the first in-house law firm marketer on Long Island, N.Y., she is once again convincing lawyers that marketing means money. Cergol spent three weeks last month helping teach PR fundamentals to a law firm in Rostov-on-Don in southern Russia. Introducing marketing to a culture that still is grappling with the concept of free enterprise wasn't easy.
November 13, 2000 at 12:00 AM
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The original version of this story was published on Law.Com
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