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Most net surfers have seen Web pages designed by Razorfish, Inc. But to call Razorfish a Web design company is like calling Honda a company that makes engines — there’s a lot more to it. Razorfish says that its mission is to help companies manage digital change. Its business combines the functions of a traditional ad agency with the technical chops of a precocious and inventive computer consultant, and throws in an overlay of dot-com business-speak about transforming society. The Internet press calls the company, and its competitors such as AGENCY.com, Ltd., and MarchFirst, Inc., “digital service providers.”

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