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Before reading Jennifer Kushell’s “The Young Entrepreneur’s Edge,” I was skeptical about the amount of useful information her book would contain, especially for a law student. However, now that I’ve read the book, I must say that I am impressed with her skeletal approach to the basics of starting an enterprise. Whether you are interested in practicing for yourself, e-commerce, or other alternatives to practicing law, the “Edge” offers a detailed outline of what you need to know to start your own business. Kushell even goes so far as to incorporate motivational techniques, basic marketing strategies and informational resources for the young entrepreneur into the “Edge”‘s ABCs of working for yourself. The book is a formula of the bare necessities — actions and considerations — that one must undergo to commence a business. It is chock full of helpful tips and strategies that help the reader get motivated, organize his thinking, and come up with some great ideas. Kushell’s approach to business is a good starting point for anyone wishing to commence his own practice. Although Jay Foonberg’s “How to Start and Build a Law Practice” is the most recommended book by offices of career services for lawyers planning to practice for themselves immediately following graduation from law school, Foonberg discusses very few elements of the business side of running one’s practice. This is unfortunate because the practitioner in business for himself is first and foremost a businessman, and no text has been written so far that would incorporate the both aspects. Thus, Kushell’s book becomes the perfect supplement to Foonberg’s advice on planning and running one’s law practice. “The Edge” is written in simple, easy-to-understand English and can be read in three or four hours. Have a notepad and pen handy while reading this book to write down the relentless array of ideas motivated by her tips. (Post-It notes just won’t do. Trust me.) For the reader’s convenience a resource guide is included at the end; so stay all the way through the credits for this one. “The Young Entrepreneur’s Edge” by Jennifer Kushell Random House, Inc. [The Princeton Review], New York, 1999 Price: $12.00

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