It’s a heady time for Nancy McCoy. The former trial lawyer has recently published her first book, a memoir, and she thinks it’s good. But the thrill has subsided. Now she has to get the thing read, and she’s finding art and commerce to be a tough match. Over lunch at an Italian restaurant in Cypress, a Houston suburb, she relates a recent encounter with a bookstore in the Woodlands, Texas (she won’t say which one).

The Woodlands Villager had given her a killer review, so to capitalize, she says, she pleaded with the manager of an area bookstore to move her book — her art work, her heart and soul! — to a more visible part of the store. The manager wouldn’t budge.