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A firm has come up with yet another technology marketing tool. Akin, Gump, Strauss, Hauer & Feld has built a “technology page” at www.akingump.com/technology/ to strut its stuff. If the user has the Shockwave plug-in program — it loaded and ran just fine on my iMac — the page shows a distinctive moving display whose theme seems to be “follow the bouncing ball.” Each ball corresponds with a practice area at Akin, Gump and, when clicked, provides information on that area. The site divides the firm’s practice into “technology ventures” (venture capital, licensing, and public offerings) and, well, everything else. It’s not a bad notion; after all, litigation, labor and employment, energy law, and the firm’s other strengths can be relevant to technology companies. One caveat: The “Speakers Corner” section features only events that already took place. The user wants to know what’s coming up.

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