In an effort aimed at “greening” the Internet, a California book publisher has challenged mega-retailer to halt attempts to enforce its 1-Click technology patent and allow the rich soil of cyberspace to flourish for the common good.

In a Feb. 28 open, online letter, Tim O’Reilly of O’Reilly & Associates in Sebastopol, Calif., warned chief Jeff Bezos that one-click ordering is not new and that continuing efforts to enforce the over-broad patent “serve only to hold back further innovation.”

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