In an effort aimed at “greening” the Internet, a California book publisher has challenged mega-retailer Amazon.com to halt attempts to enforce its 1-Click technology patent and allow the rich soil of cyberspace to flourish for the common good.

In a Feb. 28 open, online letter, Tim O’Reilly of O’Reilly & Associates in Sebastopol, Calif., warned Amazon.com chief Jeff Bezos that one-click ordering is not new and that continuing efforts to enforce the over-broad patent “serve only to hold back further innovation.”