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Web advertising agency DoubleClick Inc. announced March 2 that it would hold off on its plans to tie personally identifiable information to Internet users’ online surfing habits until government and industry have reached a consensus on privacy rules for the Internet. The decision came two days after five public-interest groups announced that they were filing an “Additional Statement of Facts and Grounds for Relief” with the Federal Trade Commission (see: http://www.cdt.org/testimony/000225ftcdcstatement.shtml), seeking FTC action against DoubleClick. The filing was a followup to the FTC’s Feb. 16 announcement that it is investigating DoubleClick for its privacy practices.

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