Government entities, at both the federal and state levels, are prohibited by law from marketing or directly lobbying Congress. This is especially true of agencies in the nation’s capital. Try to imagine, for example, a full-page newspaper advertisement encouraging a visit to the Federal Aviation Administration. Or agency officials canvassing for votes on proposed legislation.

But in this media age, government entities must direct energy and resources into developing a positive public perception if they wish to remain viable into the 21st century.