Melissa London is using a leave of absense from Cravath, Swaine & Moore, to launch itsybits.com, an Internet magazine geared toward small women, with an on-line petite clothing business to follow later this year.
February 07, 2000 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
In the middle of her honeymoon in Italy last spring, Melissa London suddenly found her thoughts turning to — of all things — Internet commerce.
A window display in a Roman boutique triggered a relapse of what London, then a first-year associate at Cravath, Swaine & Moore, calls her “recurring whine” — complaints about the trouble petite women have in finding clothes that fit.
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