The Clorox Company, maker of Glad Bags, went too far when it ran television ads showing a competitor's Slide-Loc food storage bags couldn't be trusted to hold water. A federal judge in New York ruled the ads exaggerated the leakage rate of the Slide-Loc bag and issued an order blocking the ads. In the ads, a Slide-Loc bag filled with water and a goldfish is turned upside down, putting the goldfish in jeopardy as the water quickly leaks out.
February 02, 2000 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
The Clorox Company went too far when it ran television ads showing that a competitor’s Slide-Loc food storage bags could not be trusted to hold water.
Southern District Chief Judge Thomas P. Griesa ruled that the ads exaggerated the leakage rate of the Slide-Loc, manufactured by S.C. Johnson & Son Inc. He issued an order blocking Clorox, the maker of Glad Bags, from running the 15 and 30-second spots in S.C. Johnson & Son, Inc. v. The Clorox Company, 99 Civ. 11079.
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