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No matchbooks or bus stop benches for Roseville, Minn., personal injury lawyer Todd Young. As the owner of a 60-foot-high pole outside his office, Young instead chose to unfurl a $1,000 banner featuring his name, a skull and crossbones, and “Wrongful death, personal injury, accident, auto.” This client-seeking flag — now replaced by the Stars and Stripes — has earned him a place in First Amendment case law…but circuitously. City officials declared that it was illegal to fly an advertisement that high. Young agreed, but hired a lawyer and went to federal court when the officials also objected to a text-free Jolly Roger. After Judge James Rosenbaum ruled in his favor recently, the flag aficionado asked to recoup $6,000 in fees. At least the pennant brought prospective clients to his door…sort of. “Just one homeless guy who was kicked out of the local mall, thinking I was iconoclast enough to represent him,” Young says. In the end, he says, he’s simply interested in his flags more than advertising his practice: “When you practice law alone, how much work do you want?”

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