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“You could be next!” Ed McMahon bellows in Publishers Clearing House ads, as excited Americans holding humongous million-dollar checks dance around. Well, don’t look now, but YOU could be next in court, PCH! Eighteen states have brought suits against PCH, alleging deceptive marketing practices. Some of the sharpest criticism comes from groups representing the elderly. But it wasn’t Ed’s sincere eyes that got them; it was the implication that if you spend more, you’ll win more. In reality: If you spend more, you’ll get more mail, magazines and junk.

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