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Alan Wolf has come up with a novel way to draw visitors to his law firm’s Web site: baby pictures.

Specifically, given that Newport Beach-based Wolf & Richards is a mortgage banking boutique, pictures of the babies of people in the mortgage banking industry. And pictures of mortgage bankers at awards luncheons, at a holiday party, playing golf. In all, there are hundreds of snapshots of mortgage bankers on the Wolf & Richards’ Web site, all indexed in a keyword-searchable database so that mortgage bankers can jump right to the pictures of themselves in full glory on the Internet.

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