Would you offer your clients a bumper sticker that reads, “I [heart MY LAWYERS"? Harris Beach & Wilcox L.L.P., in Rochester, N.Y., did. Firm leaders say that they've handed out more than 1,000 of the copyrighted stickers to friends, clients and prospective clients. Even members of the public, tickled by the ad campaign, have gotten some.

You might think that the firm leaders are delusional. But they say that they're just hopeful.

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