Lawyers at Harris Beach & Wilcox in Rochester, N.Y., offered clients bumper stickers that read, for example, "I [heart] MY LAWYERS." The text promises, "We're working on it....[W]hile it may be unusual to love your law firm, our goal is to make it a very real possibility." Firm managing partner Gunther K. Buerman says that the ads are designed to do what any ad campaign aims to do: increase name recognition.
November 29, 1999 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Would you offer your clients a bumper sticker that reads, “I [heart MY LAWYERS"? Harris Beach & Wilcox L.L.P., in Rochester, N.Y., did. Firm leaders say that they've handed out more than 1,000 of the copyrighted stickers to friends, clients and prospective clients. Even members of the public, tickled by the ad campaign, have gotten some.
You might think that the firm leaders are delusional. But they say that they're just hopeful.
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