In a case that could have a wide-ranging impact on online advertisers, DoubleClick filed suit claiming rights to a commonly used method of delivering advertising on the Internet. DoubleClick contends L90 Inc.'s advertisement serving and tracking software and hardware infringes its patent. The case is the latest example of a company asserting patent rights for a method of doing business on the Internet. Priceline.com has sought to enforce a similarly broad patent for a method of auctioning on the Internet.
November 15, 1999 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
In a case that could have a wide-ranging impact on online advertisers, DoubleClick Inc. filed suit Friday against L90 Inc., claiming rights to a commonly used method of delivering advertising on the Internet.
Specifically, DoubleClick contends in DoubleClick v. L90, filed in the U.S. District Court for the Eastern District of Virginia, that L90′s advertisement serving and tracking software and hardware infringes its patent.
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