Although trademark disputes are rarely the stuff of the evening news, when Amazon Bookstore Inc., a woman-oriented independent bookstore in Minneapolis, sued Amazon.com Inc., demanding that the Internet giant cease using its name, the media circus came to town.

Fish & Richardson associate Mathias W. Samuel, serving as lead counsel for the bookstore in Amazon Bookstore Inc. v. Amazon Inc., has been handling interview requests from, among others, CNN and People Magazine.