Lawyer 'Was Truly a Legend' of Trademark Bar

Julius R. Lunsford Jr., a pioneering intellectual property lawyer who first registered the trademark for the Coca-Cola hourglass bottle, died Monday after an extended illness. Lunsford's first job, says his son, was as a "trade examiner." That meant Lunsford traveled the country going into bars, restaurants and soda shops to order a Coke - and secretly keep a sample to deliver to company chemists. If the drink wasn't really Coca-Cola, Lunsford prosecuted the ensuing unfair competition case.

Julius R. Lunsford Jr., a pioneering intellectual property lawyer who first registered the trademark for the Coca-Cola hourglass bottle, was buried Wednesday in Hamilton, Ga.

Lunsford, 84, died Monday after an extended illness.

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Lawyer 'Was Truly a Legend' of Trademark Bar

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