Out-of-state media buyersmay routinely be subject to the long-arm jurisdiction of New York statecourts, according to an unsigned opinion of the Appellate Division, FirstDepartment.

The five-judge panel, reversingthe trial court, held that a California company with no presence in NewYork could be sued in Supreme Court here in a lawsuit over its allegedfailure to pay for advertising time it purchased on behalf of a clienton a cable television network based in New York.

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