When I buy something for mail delivery, I’d much rather type the address myself than tell it to someone on the phone who types it for me. That’s only one of the reasons I prefer the Web store to the 800-number. Electronic commerce is where business is going. Are you there yet? If not, here’s why you need to get there instantly.

o It’s easy to get there. It’s almost always less expensive to set up than a brick-and-mortar store or office. Consultants and Web designers abound. Ask your colleagues for recommendations or find a site you like that’s of similar scope as the one you are planning. Then contact the company that designed it.