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Enough already! I can’t take it any more. No more articles, no more seminars, no more workshops, and no more speeches (especially from new-age gurus who have never branded anything) about how to brand a law firm. Most firms just aren’t ready to do it.

It’s been clear to me for the 18 years that I’ve worked in law firm marketing and management consulting that the same general marketing rules that apply to the product, retail, and service sectors also apply to law firms.

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