In more moribund moments, many life insurance policyholders have been known to joke bitterly about how much they’d be worth dead.
Unfortunately, they have less of a clue of what they’re worth alive, says one longtime plaintiffs lawyer.
Marketing and retail companies are making a killing dealing in the habits and preferences of consumers -- information people often simply give away. The cloud of ignorance about what companies do with personal information is about to clear, and average people may soon have a better idea of what their background information is worth. The Electronic Frontier Foundation, an Internet watchdog group, is embarking on an effort to put a price on the average person's identity.
June 14, 1999 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
In more moribund moments, many life insurance policyholders have been known to joke bitterly about how much they’d be worth dead.
Unfortunately, they have less of a clue of what they’re worth alive, says one longtime plaintiffs lawyer.
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