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As indication of how law firms are starting to resemble other businesses, D.C.’s Shaw Pittman Potts & Trowbridge decided to trim its name down to simply ShawPittman. “The shortened name,” says managing partner Paul Mickey, “is more akin to names used in the world of our clients, from the realm of financial institutions (NationsBank and HongkongBank, for example) to the technology sector.” ShawPittman will step up its campaign to brand itself as the local leader in tech law by featuring a new firm logo and launching a new Web site on June 21.

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