Young companies on the verge of entering into an investment relationship with venture capital firms are often faced with a critical decision: which firm to choose to work with over the next several years. This decision becomes more critical when weight is given to the venture firms’ common request to join the board of directors. The decision is a difficult one, like looking into a barrel of apples that are all red.

In an effort to assist our clients in this difficult decision-making process, I have formulated a methodology to assist young start-ups in making this often subjective decision in a more objective manner.

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