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Voters in fur-lined Beverly Hills decisively rejected a ballot initiative that would have required merchants who sell fur apparel to attach labels outlining how the animal was killed. In particular, the measure would have obligated furriers to promise to their customers that the fur-bearing animals didn’t suffer when they died. But Beverly Hills residents were decidedly cool to the measure, which would have imposed $100 fines on label-related scofflaws. “I do my best to think of a coat as a coat,” one Rodeo Drive shopper told the Chicago Tribune, “and an animal as an animal.”

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