Thank you for sharing!

Your article was successfully shared with the contacts you provided.

On May 13, the Federal Trade Commission gained the intenseattention of the advertising industry by a landmark decision, called “punitive”by some and found highly justified by others even within the industry.For the first time in 24 years, the FTC issued a “corrective” advertisingorder against an advertiser in an adjudicated case.

In In re NovartisCorp.,Docket No. 9279, 1999 FTC Lexis 63, Novartis was ordered toinform the public that Doan’s Pills were no better than other analgesicsin treating back pains. The company must carry the statement, “AlthoughDoan’s is an effective pain reliever, there is no evidence that Doan’sis more effective than other pain relievers for back pain,” on all packagingand advertising materials for one year, excluding radio and televisionads of 15 seconds or less, until it has expended $8 million on correctiveads.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Advance® Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]

Reprints & Licensing
Mentioned in a Law.com story?

License our industry-leading legal content to extend your thought leadership and build your brand.


ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.