As more and more goods and services are brought to the vast Internet marketplace every hour of every day none, perhaps, has quite the significance and legal implications as one of the Internet’s hottest commodities-your name and everything connected to it. At a time when your personal information has enormous value, your control over its use, and therefore your privacy rights, is at historic lows.

The e-commerce industry, legislators, and consumers are all struggling to find a balance between preserving Internet users’ privacy and promoting the development of business and the flow of information online. Legal and business issues surrounding online privacy have become particularly important to these constituencies.

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