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According to industry surveys, over 70 million people in the United States now have access to the Internet and, as most users have noticed, the Internet contains a large volume ofadvertising. Intermedia Advertising Solutions estimated that revenue fromon-line advertising reached $1.03 billion in 1998. (“BBDO New York EntersCyberspace in a Big Way,” New York Times,Aug. 31, 1999.) JupiterCommunications estimates that on-line advertising revenues will reach $3.02billion this year and $11.05 billion by 2003. (“Study: $11.5 Billion WebAd Spending Expected by 2003,” Bloomberg News,Aug. 18, 1999.)

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