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Lawyers are getting swept up in the March Madness frenzy, but not because of the basketball scores. It's potential trademark violations that has their heads spinning, as many lawyers are cautioning clients to refrain from using the terms "March Madness" or "The Final Four" for any promotions. "Just don't do it," offers David Radack, who heads Eckert Seamans' IP group, as advice to big and small businesses alike, including car dealerships, bars, and restaurants promoting the basketball tournament.
March 31, 2008 at 12:00 AM
1 minute read
The original version of this story was published on National Law Journal
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