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Name and title: A.B. Cruz III, executive vice president and general counsel Age: 49 The company: Arising in Cleveland in 1878, The E.W. Scripps Co. originated as a member of “The Penny Press,” a string of inexpensive newspapers. It began humbly, with its thrifty owner begrudging his employees even toilet paper and pencils. Today, Scripps publishes nearly 20 daily newspapers, including the Rocky Mountain News in Denver and the Commercial Appeal in Memphis, Tenn. It owns 10 television stations and owns or partly owns a passel of cable-TV channels and their respective Web sites; Food Network, Home & Garden Television and Great American Country (GAC) are among its holdings. Scripps’ United Media subsidiary syndicates more than 150 comic strips. Past accomplishments for the company include the creation of the United Press Associations and its merger with the International News Service to form United Press International, and the launching in 1950 of Charles Schulz’s Peanuts. Headquartered in Cincinnati, the company went public in 1988. Descendants of Edward Willis (“E.W.”) Scripps retain 90% ownership through trusts. The company employs approximately 9,000 people, and most recently reported $353.2 million in net income. No day is the same: Cruz observed that the “general” part of general counsel is appropriate in his case; he joked that he knows “enough to be dangerous in a lot of areas.” He is a fan of the mosaic of challenges he faces in his job � on one day he might resolve an issue involving the newspaper unions; on the next he could manage a lawsuit; and on the next he might review the terms of a contract. Trouble areas tend to invite more attention. The newspaper industry is “in distress,” he said, and Scripps’ newspapers employ the most people among the company’s properties, have the greatest number of unions and “are the most challenged. So things tend to be more busy on that front.” (In February, the company closed a New Mexico property: the Albuquerque Tribune.) Dealing with regulators is another feature of Cruz’s day. He “interfaces occasionally” with the U.S. Department of Justice on matters such as the Newspaper Preservation Act, which allows competing newspapers to run some functions jointly as long as they maintain separate editorial operations. Cruz works with the Federal Communications Commission concerning Scripps’ TV stations. The labor unions he works with include the Directors Guild of America, the American Federation of Television and Radio Artists, The Newspaper Guild and the Pressmen’s Union. As a prominent attorney and member of an ethnic minority group, Cruz frequently is called upon to address diversity issues. He is an executive of the Greater Cincinnati Minority Council Program, which is charged with increasing ethnic and gender diversity in corporate legal departments and law firms. Scripps is a signatory to the corporate Call to Action on diversity. Scripps splits: In a move announced in October 2007, Scripps will divide into two separate public companies, E.W. Scripps & Co. and Scripps Networks Interactive. Cruz is helping to orchestrate the split, which is scheduled for completion at the end of June or July. Scripps’ newspapers and TV stations will be placed under one umbrella, and its networks and interactive businesses under the other. One of Cruz’s tasks has been to secure Internal Revenue Service clearance to enact the split on a tax-free basis. Cruz has been immersed in several other transactions during the past few years. He worked on a 2006 agreement with Yahoo! Inc.’s HotJobs to sell listings on that company’s Web site, and he was involved in the acquisition of the country music channel GAC. In 2005, Cruz deputized his associates in the purchase of comparison-shopping site Shopzilla. Shopzilla maintains offices in London and elsewhere in the European Union, so Cruz feels that he needs to “focus and get smart” on the differences in foreign pricing and employment law. Legal team and outside counsel: Cruz is the first general counsel in the history of the 130-year-old firm. Twenty staff attorneys help him handle Scripps’ legal affairs. Traditionally, the load was lopsided in favor of using outside attorneys. Cruz is shifting the balance more in-house � he estimated that as much as 60% of the work now is performed inside, although heavy litigation or transactional duties sometimes require extra outside expertise. Baker Hostetler’s Cleveland office has been a Scripps mainstay since the 1920s. Cruz, who makes hiring decisions, has brought some competition into the mix, including New York-based Skadden, Arps, Slate, Meagher & Flom; the local firm Taft, Stettinius & Hollister; Wiley Rein of Washington (for commercial matters); and Frost Brown Todd (for intellectual property issues). Scripps’ general counsel reports to President and Chief Executive Officer Kenneth W. Lowe. Route to present position: Cruz’s journey to Scripps took an unusual tack. His graduation from the U.S. Naval Academy in 1980 was followed by seven years on active duty. He spent the subsequent four years in an engineering capacity, working on weapons systems supporting Navy projects. Civilian life beckoned, and he enrolled in law school, graduating in 1992 from Catholic University of America Columbus School of Law. Cruz practiced at several Washington firms, including Wiley Rein, and at Chicago-based Gardner Carton & Douglas (which merged in 2007 into Philadelphia’s Drinker Biddle & Reath). Moving in-house, Cruz joined Black Entertainment Television Inc. as vice president and deputy general counsel. He helped steer the company in its 2001 merger with Viacom Inc. over the course of “a tough five or six months.” In March 2004, Cruz joined Scripps as senior vice president and general counsel. Personal: The Minneapolis-born attorney and his wife, Jill, are the parents of Ben, 3 and Ana, 1. Cruz said that his hobbies of golf and tennis have been “precluded by playing with my kids.” He is proud of his military career, which now includes 21 years’ service in the Naval Reserves. He holds the rank of captain and said he is grateful that Scripps has accommodated him in his service. Last book and movie: The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t, by Robert I. Sutton, and Bee Movie (which was his son’s first movie).

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