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Name and title: Gregory P. Goeckner, executive vice president and general counsel Age: 51 Roll ‘em: Since 1922, when movies were silent and television was a laboratory experiment, the Motion Picture Association of America (MPAA) has advocated the interests of Hollywood studios. The trade association represents The Walt Disney Studios, Sony Pictures, Paramount Pictures Corp., Twentieth Century Fox Film Corp., Universal City Studios (owned by NBC Universal Inc.) and Warner Bros. Entertainment Inc. The association probably is best known among the public for its system of voluntary movie ratings. “I am involved in the movie ratings and the review and approval of movie advertising,” Goeckner said, but these days much of the work is intellectual property (IP)-related litigation that results from the changes in technology. “There have been major changes over the last 10 years in how the industry delivers its product,” he said. “Basically, how copyright law is applied to digital technology is being worked out through the courts. I started here in anti-piracy in 1994. In terms of what the law was and how it applied, it was a pretty simple job. The rules were set. Starting in 1996 and ’97, we’ve seen a whole series of issues raised by the transition to digital and implementing the [Digital Millennium Copyright Act of 1998]. We’ve been involved in a great deal of precedent-setting litigation.” Route to present position: Goeckner graduated from Yale Law School in 1980 and clerked for U.S. District Judge Robert J. Kelleher of Los Angeles. He joined O’Melveny & Myers in 1981 as a litigator. “I got into this business in 1984, when I was assigned to a case being handled by the MPAA legal department for the studios,” he said. “It was a theatrical antitrust case involving clearances between theaters here in Los Angeles. That case lasted three or four years. After that, I worked for all of the studios. In late ’93, I was called out of the blue by a lawyer I had worked with who told me the MPAA was looking for an industry litigator handling anti-piracy matters. I came over here in early ’94.” Goeckner was promoted to vice president and deputy general counsel in 1998, overseeing the MPAA’s international anti-piracy legal efforts. He was named general counsel in February. Legal team: Nine lawyers in the MPAA legal department, nearly all of whom litigate, report directly to Goeckner. He also works closely with many more lawyers who are employed by the MPAA, but who don’t report to him. “I have talked probably 20 times in the past week with the general counsel at our Canadian office, but she doesn’t report to me,” Goeckner said. Her name is Wendy Noss. Outside counsel: For outside counsel, typically in conjunction with the legal departments of the member companies, the MPAA turns to Washington-based Williams & Connolly and Arnold & Porter; the Washington office of McDermott, Will & Emery and Chicago-based Jenner & Block; the New York and Los Angeles offices of Loeb & Loeb; and the Los Angeles and San Francisco offices of Morrison & Foerster. “With very few exceptions, it is all IP of one form or another. Most of it is copyright, but we have been doing a fair amount of patent work,” Goeckner said. Daily duties: Goeckner came to the MPAA as a litigator protecting the copyrights that are fundamental to the financial well-being of the studios. That remains his primary job. “Here in L.A., our emphasis is precedent-setting litigation. I am personally still involved in managing litigation. I have a number of cases I am handling directly, and each of the lawyers working for me has their own cases,” he said. “Our role is probably unique among trade associations. We coordinate litigation on behalf of the [member] companies where it is in their common interest.” That particular work tends to involve copyright infringement or cases in which all of the studios are sued at the same time over similar conduct � as in those patent disputes to which Goeckner referred, for example. “We are involved when they have a common interest in a matter of law,” he said. “We will interface with one or more lawyers within each studio on these cases. We take a lot of the burden of day-to-day management of the cases off of them. We get direction from the studios, and the outside law firm can look to us as where, principally, they will get their direction.” American movies and television programs are among the nation’s leading export items. Outside the United States, copyright law is more a matter of negotiation and lobbying than of litigation, Goeckner said. “Internationally, the focus is much more on legal policy. Our international office lobbies governments and works on anti-piracy. We have some litigation internationally, but not at the level we have in the U.S. � at least not yet,” he said. “We support lobbying from our international and Washington offices. Through our offices in Washington and Brussels, we had a lot to do with how the treaty creating the World Intellectual Property Organization was implemented in Europe.” The same goes for the situation within the United States, through the Digital Millennium Copyright Act, he said. “Periodically, there are calls for copyright reform in various countries, and we take a look at those to see how they will affect the motion picture and television industry.” Personal: Goeckner and his wife, Jean Zoeller, also an attorney, have two sons. The elder son, Grant, graduated from Princeton University this year with a philosophy degree and several entries in the Princeton hockey record books. He now is in his first year of minor league pro hockey as a forward with the Florida Everblades. The younger son, Tyler, is a senior at Loyola Marymount University in Los Angeles. Goeckner is a private pilot who typically avails himself of a four-seat Piper Archer. Beyond that, “I watch a lot of movies,” he said. “I’m involved with the L.A. Copyright Society and the Yale Law School alumni association.” Last book: This Time, This Place: My Life in War, the White House, and Hollywood, by Jack Valenti. Last movie: “I am a big Netflix subscriber, in addition to the theaters,” Goeckner said. “I am in the middle of watching The Decalogue. It’s a series of 10 short films by Krzysztof Kie�lowski. The last movie I saw in the theater was 3:10 to Yuma.”

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