The law school officially known as University of California, Berkeley School of Law is doing some soul-searching. Locals call the school Boalt Hall. But outside California, that colloquialism often draws blank looks. Now, the school has hired a brand consulting firm to poll students, faculty, alumni and others for its "Identity Project," according to a spokeswoman. The ruminations come at a time when Boalt Hall is repositioning itself as a public school that is increasingly reliant on private money.
October 09, 2007 at 12:00 AM
1 minute read
The original version of this story was published on National Law Journal
Boalt Hall School of Law is doing some soul-searching.
Administrators feel the school goes by too many names, and they appear to be looking for a single new brand. Dubbed the “Identity Project,” the school has hired San Francisco brand consulting firm Marshall Strategy Inc. to poll students, faculty, alumni and others, a Boalt spokeswoman said.
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