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Most people who have strolled down the aisles in a grocery store have noticed the brand-name version and the cheaper private-label version - that looks virtually the same. Large national brand-name companies have noticed. They filed a slew of lawsuits against private-label companies saying the imitation intends to confuse consumers. But in some recent cases judges are siding with the private-labels, saying it is choice, not confusion, they provide to consumers by imitating brand-name goods.
August 27, 2007 at 12:00 AM
1 minute read
The original version of this story was published on National Law Journal
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