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NEW YORK — A federal judge on Monday granted class action status to tens of millions of “light cigarette” smokers for a potential $200 billion lawsuit against tobacco companies. U.S. District Judge Jack Weinstein in Brooklyn made the ruling on a 2004 lawsuit that alleges Philip Morris USA Inc., R.J. Reynolds Tobacco Co., Lorillard Tobacco Co. and other defendants duped smokers, and responded to consumers’ mounting health concerns with a campaign of deception designed to preserve revenue. The class is anyone who purchased cigarettes that were labeled “light” or “lights” after they were put on the market, beginning in the early 1970s. Shares of Altria Group Inc., owner of the Marlboro maker Philip Morris, sank $2.72, or 3.3 percent, to $79.60 in morning trading on the New York Stock Exchange. Shares of Reynolds American Inc., owner of R.J. Reynolds and the second biggest U.S. cigarette company after Altria, fell 97 cents, or 1.6 percent to $61.05. It was not immediately clear how the ruling would affect Altria Group’s plans to divest its controlling stake on the Kraft Foods Inc. which had seemed to edge nearer after several recent rulings seen as favorable to tobacco companies in other legal cases. In arguing last week for the class certification, smokers’ attorney Michael D. Hausfeld said the manufacturers used a marketing strategy that promoted light cigarettes as a lower-risk alternative to regular cigarettes, even though their own internal documents showed they knew the risks were about the same. “They understood that they were selling death,” he said. The question, he added, was “how to disguise it. … They put on ‘lights.’” Hausfeld told the judge that an analysis by plaintiffs’ expert witnesses concluded more than 90 percent of the smokers in the potential class purchased light cigarettes over the past three decades based on health concerns, as opposed to taste or other factors. A separate study found that smokers, had they known the truth about the health risks, would have expected discounts of 50 to 80 percent per pack, part of the basis for a demand for between $120 billion and $200 billion in damages, he said. Defense attorneys argued that the lawsuit relied on flawed data and should not be certified as a class action. They also said that without surveying each smoker in the suit, it would be impossible to determine their motives for buying light cigarettes.

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