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Name and title: Hilary K. Krane, senior vice president and general counsel Age: 42 Jeans inventor and innovator: Levi Strauss & Co. is a privately held company based in San Francisco that designs and markets jeans, casual pants and other apparel accessories under the Levi’s, Dockers and other brand names. Company founder Levi Strauss, who operated a dry-goods business during the California Gold Rush, invented a new type of durable work pants made of denim, with metal rivets and a distinctive stitching pattern on the back pockets. Today, Levi’s-branded products for men, women and children are among the most widely distributed and recognized in the apparel industry. Levi’s merchandise sells in more than 55,000 retail locations ranging from discounters to high-end shops in 110 countries. In the fall, the company will begin selling jeans that are specifically designed to accommodate iPods. Fittingly, the company dress code is casual. “I wear jeans to work every day,” Krane said, even to board meetings with executives and directors arrayed in Levi’s or Dockers pants. The company posted 2005 sales of $4.1 billion and employs about 10,000 people worldwide. The business is organized into three geographic regions: North America, with headquarters in San Francisco; Europe, based in Brussels; and Asia Pacific, based in Singapore. Trademark protection: Levi Strauss regards its trademarks as highly valuable assets and enforces its intellectual property (IP) rights. As such, IP issues are a primary legal focus of the company, which holds more than 5,000 trademark registrations and pending applications in approximately 180 countries. “We are widely copied everywhere,” Krane said, and monitoring and responding to infringers is a major challenge. The company’s ability to enforce its rights overseas is highly dependent on the legal systems in the countries where it operates. “It’s very much about being strategic and understanding what things really threaten the brand, the company and the mark, and justify a greater expenditure of resources,” Krane said. Even so, the company is pursuing approximately 500 infringement matters around the world. The company confronts merchandise bearing Levi’s markings that fall short of full-on copying, as well as blatant counterfeits, she said. “Counterfeits do a lot of damage in the marketplace because they generally are of much diminished quality,” Krane said. “Sometimes you have to accept that you’ll never be able to stamp it out entirely, so you have to make the best decision you can about how to deploy your resources.” Replaced a long-timer: Krane came to Levi Strauss in January, replacing a general counsel who had worked at the company since 1978 and who held the top legal post for 11 years. “I don’t come in with the idea of major structural changes and announcing radical shifts in the way things will be done,” she said. “This is a highly functioning group. What I do is bring the energy of leadership to keep it moving in the right direction.” A big part of her decision to join the company was its values, including a progressive attitude about its overseas labor force. A few months before Krane came on board, the company published the names and locations of its more than 750 factories, in the interest of full disclosure. “We are not looking for competitive advantage by taking advantage of workers in developing countries,” she said. Litigation: Krane said Levi Strauss “does not have a very threatening portfolio” of litigation, but a case alleging violations of the Sarbanes-Oxley Act is set for trial in March. “I think we feel that we have it well in hand. It certainly wasn’t a foreboding matter for me entering the company at all,” she said. In the case, filed in San Jose, Calif., federal court, two former employees allege that Levi Strauss inflated its income through a variety of tax-reserve manipulations. The plaintiffs allege that they were instructed by the company to withhold this information from outside auditors and the Internal Revenue Service and were fired when they refused. The plaintiffs also have wrongful termination claims pending in California state court, but that matter is on hold until the federal case is resolved. A separate class action in federal court in San Jose alleges that the financial disclosures at issue artificially inflated company bond prices. Legal team and outside counsel: Krane, who reports to Chief Executive Officer Philip A. Marineau, oversees 30 professionals, 13 of them lawyers. The team is organized geographically and by subject matter. One group, based at company headquarters, handles worldwide corporate-level work on matters such as compliance, securities, employment, litigation and intellectual property. A second group takes care of regional legal needs in the Brussels, Singapore and San Francisco offices. These regional counsel deal with commercial and operational issues involving making, distributing and selling the products, Krane said, noting that Levi Strauss operates in more than 130 countries. Krane also supervises the company’s lobby and public policy teams, and its experts on its global security team. For outside counsel, Krane relies on Townsend and Townsend and Crew in San Francisco to handle its IP, commercial and antitrust matters. Medlen & Carroll in San Francisco also handles IP work. Shearman & Sterling of New York is the company’s corporate and securities counsel, and Baker & McKenzie provides international counsel. Handling litigation are Los Angeles’ Gibson, Dunn & Crutcher as well as Bob J. Vizas, counsel to the San Francisco office of Washington’s Arnold & Porter. Route to the top: Krane was a litigation associate at New York’s Skadden, Arps, Slate, Meagher & Flom from 1990 to 1994, starting out in Chicago and moving to the firm’s San Francisco office. From 1994 to 2005, she held a variety of positions at PricewaterhouseCoopers in San Francisco, including assistant general counsel and partner. Levi Strauss & Co. was her next step. Personal: A Chicago native, Krane holds a bachelor’s degree from Stanford University and a law degree from the University of Chicago Law School. She and her husband, Kelly Bulkeley, live in Kensington, Calif., with children Dylan, 15; Maya, 13; and Conor, 8. Last book and movie: Middlesex: A Novel, by Jeffrey Eugenides, and Thank You for Smoking.

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