Marketing and client development have become ingrained in law firms and, indeed, are integral parts of virtually every law firm’s operations. Firms of all sizes and geographic locations have hired CMOs, marketing directors and staffs and have adopted so many marketing practices that by now many of these practices can be considered standard.
Law firms advertise, create interactive and client-specific Web sites, distribute press releases and recognize the value of alumni programs. They provide clients and prospective clients with information in the form of newsletters, alerts, memoranda, white papers and bylined articles.
