Thank you for sharing!

Your article was successfully shared with the contacts you provided.
It was hard to miss. The U.S. Chamber of Commerce Institute for Legal Reform recently loosed a nationwide newspaper, radio and billboard advertising campaign in what a chamber-sponsored poll of corporate lawyers identified as the worst states for “legal fairness.” Full-page advertisements picturing a man with his mouth stuffed with cash-with the caption, “Please Don’t Feed the Trial Lawyers”-ran in half a dozen national-circulation newspapers, on the Internet and in local papers in California, Florida, Illinois and Missouri. Advertisements also ran in West Virginia, which was last in the poll. And then came the counter-punch from the Association of Trial Lawyers of America (ATLA). A subsequent full-page advertisement in USA Today, “Haven’t the Big Corporate CEO’s Taken Enough?” shows the suit-jacketed torso of a figure with a gold “C.E.O.” monogram on his shirt cuff slipping a clutch of crisp $100 bills into his breast pocket. The same day, ATLA also posted a message on 20 to 25 like-minded blogs debunking the poll the chamber uses to rank states’ civil justice systems, titled “The Truth About the U.S. Chamber of Commerce and Their Bogus and Misleading Attacks,” said ATLA spokeswoman Chris Mather. Outfunded and three decades behind the chamber in advocacy wars outside the Washington Beltway, ATLA began to remake itself and refocus its message last year, when it hired veteran Democratic political strategist Jon Haber as its CEO and herself as communications director, Mather said. ATLA’s new strategy is “to build a new house and build a new structure” to get involved in state elections, legislative efforts and information campaigns that tell its story, said Mather, declining further to disclose specific tactics or target states. ‘Multifaceted’ attack ATLA has plenty of catching up to do. The chamber’s advertisements are the most visible manifestation of its long-term, multimillion-dollar strategy of what the legal reform institute’s president, Lisa A. Rickard, calls “a multifaceted and multipronged attack on the plaintiffs’ bar.” Its arsenal includes advocacy ads backing like-minded judicial candidates across the United States, as well as opening newspapers-in Illinois and West Virginia-that the chamber maintains are independent, but closely adhere to the group’s agenda.
Related items

This content has been archived. It is available exclusively through our partner LexisNexis®.

To view this content, please continue to Lexis Advance®.

Not a Lexis Advance® Subscriber? Subscribe Now

Why am I seeing this?

LexisNexis® is now the exclusive third party online distributor of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® customers will be able to access and use ALM's content by subscribing to the LexisNexis® services via Lexis Advance®. This includes content from the National Law Journal®, The American Lawyer®, Law Technology News®, The New York Law Journal® and Corporate Counsel®, as well as ALM's other newspapers, directories, legal treatises, published and unpublished court opinions, and other sources of legal information.

ALM's content plays a significant role in your work and research, and now through this alliance LexisNexis® will bring you access to an even more comprehensive collection of legal content.

For questions call 1-877-256-2472 or contact us at customercare@alm.com


ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.